Random thoughts from Ron
- Do the right thing. Do the right thing for the right reasons. If you aren’t sure, what the right thing is, ask someone you respect to give you his or her opinion. Some times, the right thing and the smart thing are the same thing, and that really makes it important to do the right thing.
- There is a difference between activity and accomplishment. Occasionally take an inventory of what you are doing to determine if you are in the ‘chicken with its head cut off’ mode, or the ‘git’er done’ mode. Some days we go home and tell our family how busy we were, but if we had to list our accomplishments, it would be a very short list.
- If you have to swallow a frog, do not look at it too long. If you have to swallow more than one frog, swallow the biggest one first. Frequently that really difficult call or contact you have to make turns out to be less daunting than you imagined. Get it over with and go on with your day.
- There is a big difference between efficient and effective. I have seen agents who write the most perfect purchase contract/counter offer/addendum/etc., but they only do it 2 or 3 times a year. On the other hand, I have seen agents who do not spell well/have bad grammar/cannot date anything, etc., but they do it dozens of times per year. Efficient is good, but effective is better.
- There is no problem in your business that more prospecting will not solve. Interestingly, we do not want that to be true. We think it is simplistic and unsophisticated. However, alas, it is the truth. Deal with it, stop making excuses, and increase your prospecting. Your business will get better.
- The harder you work, the luckier you get. I cannot explain or prove it, but it is true. More work, more luck. You cannot predict where it will come from, but luck follows those people who work hardest.
- Your center of influence is the most valuable asset you possess in your business. You must cultivate it, grow it, work it, mail it, call it, email it and otherwise make sure the COI knows that you value them and want their business. If you do not do these things,
someone else will and you will be sorry. People would rather do business with people they know, and you are that person. However, it is not the job of the people in your center of influence to keep track of you. It is your job, and it is the most profitable thing you can do with your time.
- Motivation drives price, and price drives sale ability and time on market. Pre-qualify everyone. Ask questions, dig deep, and do not stop short. Find out what the real motivation is, and if it is real and compelling, show them how to get there. The most important element in selling a house is price. Forget location, condition, terms and anything else. It is PRICE.
- Work hard to be the kind of person you would be proud to be if you were on the outside looking in at yourself. Get involved in the community, coach soccer or little league, get on a board of directors that makes a difference in the lives of people, run for political office, do something. This is not a substitute for prospecting, but it is important in building your image as someone people respect and with whom they want to do business.
- Go to script practice, and become extraordinary in your presentation for both sellers and buyers. Read books. Be a life long learner. Take a class, do a webinar, become more than you think you need to be.
- Start planning for your retirement NOW. As you can see, it will be here before you know it.
Advertisement
